Sarah Silverman is F#@*ing Matt Damon
Friday, February 1st, 2008Sarah Silverman singing with Matt Damon!! - video powered by Metacafe
In one post I’m about to bring down the site’s integ a peg!
But before you go ape shit with me… I’m doing this cause our industry is so hot to produce the next big viral campaign and clients think that its going to help boost their presence online. Truth is most viral campaigns don’t get to their viral status cause it fails to do a lot of things.Such as, bringing out the brands true essence; so basically doing viral strategies that don’t fit the brand or the target they wish to communicate to. Then you have failure in offering relevant extensions to promote the campaign; sometimes executives push to promote the brand more than the campaign, forgetting that the campaign should do the job of promoting the brand.
And lastly and what I’m trying to show with this video… you have to have good viral content! Meaning, it would have to be something other people would like to pass around cause its meaningful, funny and relevant to them and they think other people would feel the same way about it, but also be proud that they spread it around.
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