Someone had fun in shop class. This ‘wooden toy’ is a home-made, twin cannon, automatic, revolving barrel, mounted minigun capable of firing 288 rubber bands in 7 seconds (approx 40 rb/s). It is appropriately named the Disintegrator. The only issue: takes a while to find, pick-up, and re-load hundreds of black rubber bands.
There is something unreal, or perhaps hyper-real, about HDR (High Dynamic Range) photography. It evens out the lighting, makes everything crisp and colourful, and gives it an artificial, if not computer generated, kind of look. Now combine that with Japan’s often surreal urban landscapes and techno-kitch culture and you have a killer combination.
An art director from the UK by the name of Luke created this fake viral ad for Wonderbra using a simple optical illusion, a stock photo of some cleavage and a quick upload to YouTube. Using clever tags like boobs,bangers,breasts,tits,tats,bazookas,jubblies and funbags he managed to get over 75,000 hits in 4 days and is quickly climbing the viral video charts. The Brits sure love their slang.
The execution is interesting, and there’s great potential for this technique, but the ad falls flat by saying nothing about the real benefit or value of the product. Oh… sorry, you weren’t even listening to me, were you?
I’m going to use the EXACT SAME tags as Luke for this post and see how long it takes me to get 75,000 hits.
UPDATE: In four days I managed to get a grand total of 66 hits on this sad story. It looks like Wordpress readers are a bit more high-brow than the viewers of YouTube.
Bill Gates capitalizes on the ongoing writer’s strike by employing the best script writers to actually make himself appear cool. For a few minutes, in a short movie about his Last Day at Microsoft, the ‘Chairman’ is seen at his self-depreciating best. The premiere at CES 2008 features cameos by the likes of Matthew McConaughey, Bono, Hillary Clinton, Guitar Hero, Barack Obama, Steve Balmer, Al Gore, Steven Spielberg, George Clooney, Jon Stewart, and Jay-Z. Gates is typically self-conscious at the end of the short when he states, “I really don’t think it’s an accurate representation of what’s likely to happen [on my last day] but it was fun to put together.” That’s just in case we think the movie is real, right Bill?
Wow. How much does it cost to convert an innocent Hello Kitty bike frame into a canvas for 50,000 Swarovski crystals? I don’t think this is going to be used as a training bike any time soon.
Super Mario Galaxy is filled with tiny planets (or galaxies as they are called in the game) with their own dense gravity.
The spherical panoramas of Alexandre Duret-Lutz (aka gadl) resemble real-life replicas of the popular Wii game. He has even named his flickr set Wee planets, and explains the involved technique on his photo page. Here are a few samples (out of 215!):
(via Wii-volution.com)
The Cool Hunter found this Australian print campaign raising awareness of the dangers of crossing the street while listening to your iPod. Death never looked so trendy.
Who hasn’t thought it would be fun to live in IKEA, the doll house for adults? Well Mark Malkoff managed to convince the IKEA in Paramus, NJ to let him move in for six days while his New York City apartment is fumigated (or so he says). You can watch the sometimes funny, sometimes forced, sometimes awkward videos at Mark Lives In IKEA, where the product placement is the plot.
The Chinnychinchin e-shop sells “individually hand burnt… urban collectable cars” for only $49.95 per smoking carcus. How pleasantly creative and dystopian.
David Lynch speaks his mind on mobile movies. I love how he calls it watching a ‘film’ on your ‘telephone’. That’s so cute. The interview has been dubbed with iPhone music to be clever.
Now if you’re playing the movie on your telephone you will never in a trillion years experience the film. You’ll think you have experienced it, but you’ll be [clears throat] cheated. It’s a… such a sadness that you think you’ve seen a film on your fucking telephone. Get real.